Audience feedback - film posters

By looking at these results, we can see that having a film poster as an ancillary product is important as it can be used as a platform to get people to watch a film. We discovered that actors influence people to go and watch a film. If they see an actor that they are a fan of on the poster, this could be a factor in their decision to whether or not they watch the film.
We made some layout changes as a result of this feedback; we did initially have our title at the top of the poster but we decided to place the actors names at the top instead. Even though they are not well-known actors, if some of their fans were to see the poster, this couldinfluence them into watching the film.
This feedback allowed us to gain insight of what our target audience wanted to see on the film poster and we were able to establish common trends. The feedback we gained from our target audience enabled us to produce a more successful and professional final product.