Thursday 25 October 2012

Audience Research

Target Audience Research
For our first question we asked how old the participants in our questionnaire were, the reason for this is because we want to target our film at 15-30 year olds, the reason for this is because this bracket brings in the most profit and are more likely to watch the film. The age bracket excludes people under 14 as the film we are making may not be appropriate as it contains some adult themes.



The second question attempts to understand which genre is the most popular and hopefully can cater to our audience. Fortunately the genre we chose was the second most popular, these are positive results as we are now aware that there is a market for our short film. Originally, we planned to do a horror film however after consideration and the responses from this question we decided to change the direction of the film into a thriller in order to become more appealing to our target audience.



Thirdly, we wanted to know why people watched films as this would help us understand the reasons behind viewing films which in turn, would give us an advantage to try gear the film in this case due to our results; entertainment but also with element so convoluted plot points in an attempt to make it thought provoking.



For the next question we wanted to know what draws people into watching films. The main feature was actors which shows the high importance and influence on a films success. This also will make us strongly consider who we cast in our film due to the impact they have on the audience.



The following question refers to elements within a thriller which is our chosen genre of film. The questionnaire helped us with knowing the key things to include in our film, this is positive because we are including what the audience wants therefore, it should be appealing to them and successful. We hope to use as of the elements as possible so that it has a wider appeal.




This question refers to age restriction on films, we decided to ask this as we felt that we miss out on thrillers we would like to watch due to the fact that the rating is to too high. When asking people who filled out the questionnaire about this question many agreed, namely people under 18 wanting to watch 18 rated films. Due to this we are making our a film a 15 to attract more of an audience.
 The next two questions are regarding short film, we thought it was important to include a question about them as we are making a short film. As you can see short films are rarely watched unless you have an interest in the area, we believe that this is due to the fact that they are not widely shown and many people wouldn't know how to go about to view a short film. Our aim is to get as many people as we can to watch short some short films and our final production, then do another questionnaire regarding short films to see if they now enjoy them.








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